Dotdigital and Fuse launch Engagement Cloud cartridge
The pre-built integration has been built by Fuse, a Tryzens business, in partnership with dotdigital, a customer engagement platform provider. Fuse is the partner of choice for dotdigital and has helped enhance the cartridge LINK marketplace.
The cartridge enables ecommerce retailers on Salesforce Commerce Cloud and marketers to more effectively respond to e-store behaviours through smart win-back tactics.
dotdigital employs more than 350 people globally and integrates with leading ecommerce platforms, from Salesforce Commerce Cloud to Magento. dotdigital’s Engagement Cloud empowers marketers at some of the world’s most innovative brands, including Oliver Bonas, Paperchase, and City Lit, to deliver smart, automated marketing programs that customers find engaging.
The dotdigital Engagement Cloud cartridge comes with a host of preconfigured options to enable retailers and marketers to better harness essential customer data to develop targeted and personalised omnichannel marketing campaigns. The level of technical pre-configuration applied to the cartridge means time to value can be reduced for retailers who want to connect their store with Engagement Cloud.
The solution encompasses abandoned cart functionality, allowing ecommerce merchants to send customers a timely reminder that they left something behind, steering them back onto the path to purchase. The solution can also be used to serve AI-powered product recommendations based on orders, browsing history, and more.
Greg Straw, VP of Fuse said: “Email is one of the most important channels in every marketer’s toolkit, thanks not only to its unrivalled ubiquity, but also because it enables rich and personalised engagement with customers. The new functionality we’ve built into the Engagement Cloud cartridge makes it easier than ever for ecommerce retailers to supercharge and optimise their marketing automation campaigns. In addition, we’ve made it easier to track and measure the ROI of these campaigns so that retailers can ensure that they are hitting the right notes with their target audiences and generating sales improvements.”
Steve Shaw, Group CTO at dotdigital, added:
“The new Engagement Cloud cartridge has been built with speed and convenience in mind; with highly configurable options and efficient data integration, it enables marketers the flexibility to tailor their store’s marketing and campaigns (whether that be email, mobile, and targeted ads). Omnichannel messaging through digital channels has become an effective strategy for engaging with shoppers and improving customer loyalty, so this speed and convenience will be a very welcome development for retailers in an increasingly competitive market.”