Payment preferences have become a focal point for businesses.

Providing platforms and experiences that cater to the diverse needs of consumers is essential. That’s why merchants must provide a range of payment options, while payment providers must build integrations across multiple ecommerce platforms to broaden their reach.

To meet merchants’ needs, and the needs of their customers, third-party vendors, including payment providers, need to ensure they are integrated into the leading ecommerce platforms.

Each platform comes with its own marketplace and audience; having a presence in just one can mean missed opportunities in others, impacting your bottom line. 

Download our guide to the payment preferences and behaviors of each generation: how they approach payments and how this impacts ecommerce.

We address what merchants are doing to ensure they are set up to meet the needs of their customers, how this impacts the business strategy of payment providers, and how they choose where to integrate first.