Success Story

Empowering global payment orchestration by scaling with ecommerce integrations

What is Gr4vy?

Gr4vy is a cloud-native payment orchestration platform that allows merchants to customize and optimize their payment ecosystem. The platform’s no-code rules engine allows businesses to access more than 400 payment methods and anti-fraud providers worldwide.

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The challenge

Gr4vy embarked on a growth journey, aiming to enhance its ecommerce capabilities to meet increasing demand and strategic goals. However, they faced several key challenges, including limited internal bandwidth to carry out and manage the integrations needed to scale.

Specifically, Gr4vy needed integration solutions for Salesforce Commerce Cloud and commercetools, allowing them to access new revenue opportunities.

To achieve this, they sought a specialized partner with deep technical expertise and capacity to seamlessly handle the complex integration work.

The approach

Fuse initially partnered with Gr4vy to pick up the integration work for Magento (now Adobe Commerce), completing the integration and providing support afterward to ensure stability and functionality.

Building on this foundation, Fuse conducted a thorough audit of Gr4vy’s existing integrations, followed by a discovery phase to understand new requirements for growth.

Based on these findings, the Fuse team then mapped out and developed high-spec integrations for the two leading ecommerce platforms: Salesforce Commerce Cloud and commercetools.

This approach enabled Gr4vy to optimize their payment orchestration capabilities, facilitating access to new markets and revenue opportunities. Now, with seamless integration across three leading ecommerce platforms, merchants can enhance their digital commerce operations seamlessly.

The results

  • Accelerated onboarding. Gr4vy has reduced the time it takes for merchants to onboard to Salesforce Commerce Cloud and commercetools. This acceleration empowers Gr4vy’s clients to go live faster.

  • Expanded platform reach. With seamless integrations into leading ecommerce platforms, Gr4vy has broadened its visibility and accessibility to merchants operating across diverse digital commerce ecosystems. 

  • Reduced development complexity. The solution reduced the resource-intensive challenges of building and maintaining platform connections internally. This allowed Gr4vy to redirect internal resources towards innovation and scaling their core offerings.

Why did Gr4vy call on Fuse’s expertise?

Gr4vy chose Fuse as their integrations partner due to our reputation as an established integrations provider with expertise across multiple platforms. Fuse’s proven track record in handling complex integrations for global businesses, coupled with our specialized knowledge in ecommerce technology, made us an ideal fit to support Gr4vy’s strategic growth.

Fuse’s expertise and proactive approach helped us achieve seamless integrations, allowing us to scale our payment orchestration solutions across multiple platforms. The Fuse team was invaluable in enabling Gr4vy to unlock new growth avenues and revenue opportunities.”

John Lunn

CEO & Founder of Gr4vy

 

The integrations with Salesforce Commerce Cloud and commercetools will significantly reduce merchants’ effort and complexity in implementation. By delivering a smoother, more efficient onboarding experience for our clients, we can let them focus more on their core business objectives.”

Ali Minaei,

CTO & Founder of Gr4vy

At Fuse, we work with technologies that span the breadth and depth of services from pioneering start-ups all the way through to enterprise solutions, across the globe.