The digital commerce landscape: our go-to guide for platform comparison

Understanding how merchants make decisions about technology adoption is crucial for vendors to align their offerings with market needs. It unlocks the ability to optimise their sales and marketing efforts, foster long-term partnerships, and ultimately drive business success. It’s about meeting merchants where they are in their decision journey and providing solutions that genuinely address their needs.

One of the major areas of technological implementation is digital commerce platforms. To help you make sense of the digital commerce landscape, our team of experts has deep dived into six of the leading platforms and carried out a detailed analysis of the key differentiators between them.

In our comparison guide, we analyse six of the leading ecommerce platforms on the market: Adobe Commerce, BigCommerce, commercetools, Salesforce Commerce Cloud, SAP Commerce, and Shopify. 

Why these digital commerce platforms? 

We chose these six digital commerce platforms because they have either firmly established themselves as leaders in digital commerce capabilities and functionality or have gained significant traction in recent years, being recognised by an increasing number of businesses.

If you look at the leading 15 digital commerce platforms that are used by the top 10,000 ecommerce websites in terms of traffic, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, SAP Commerce, and Shopify power 54% of them. commercetools currently lies outside of the top 15 but the Forrester Wave leader is fronting the headless movement and growing its customer base.

In the Digital Commerce Platform Comparison Guide, we deep dive into these six platforms and feature the following:

– A breakdown of each platform, including how they differ across architecture, ease of adoption and use, price, ecosystem, and business models they support

– An analysis of each platform’s position in the Gartner Magic Quadrant for Digital Commerce, their trajectory of travel and what the future may hold for each

– How each platform compares in terms of core capabilities, features and functionality